Fertility-Fit was created from one belief: everyone deserves support, science, and clarity before turning to IVF — a belief shaped after helping our daughter and her partner conceive successfully following multiple failed IVF cycles. We combined our professional expertise, not just lived experience, to create the comprehensive, evidence-based support we wish had existed sooner.

We help women and couples prepare their bodies for pregnancy by optimising hormones, egg and sperm quality, cycle health, nutrition, sleep, movement, stress, and mindset. Our programmes empower people to boost fertility naturally or prepare for assisted conception with confidence, going beyond quick fixes, symptom-chasing, or random advice online.

We focus on personalised strategy, measurable improvements, and compassionate guidance — walking alongside you so you’re not just trying to conceive, but genuinely ready to.

Claire – Midwife. Life Coach. Advocate for your fertility.

Claire is the co-founder of Fertility-Fit, a passionate midwife with over a decade of hands-on experience helping hundreds of women navigate pregnancy, birth, and everything in between. With a Master’s in Advanced Midwifery Practice and qualifications as a registered life coach, Claire brings not just clinical excellence — but heart-led, whole-person support to every client she works with.

Throughout her career, Claire has walked beside countless women who’ve faced the heartbreak of early miscarriages, years of unexplained infertility, or the emotional toll of failed IVF cycles. She’s seen the tears behind the smiles of newly pregnant women who thought they might never get here — and felt their deep exhaustion from years of trying, hoping, and investing thousands in fertility treatments that didn’t deliver.

What struck Claire most wasn’t just how emotionally drained these women were — it was how misinformed and unsupported they had felt throughout their journey. The conflicting advice, the quick fixes, the lack of joined-up care. She knew there had to be a better way.

And so, Fertility-Fit was born.

Claire combines the rigour of national health policy, the power of research-backed guidance, and the compassion of someone who truly gets it — to help people take back control of their fertility journey. Whether you’re hoping to conceive naturally or preparing for IVF, Claire’s mission is simple: to help you feel empowered, supported, and ready to welcome your baby.

This isn’t just her profession.

It’s her purpose.

Graham – Coach. Wellness Expert. Champion for your future family.

Graham is the health and wellness lead at Fertility-Fit — a transformational coach with over a decade of experience helping people reset their health, reframe their mindset, and restore balance in their bodies. His own health journey sparked a powerful passion for nutrition, movement, and mental wellbeing — and he’s since made it his mission to help others do the same.

A qualified Level 3 Personal Trainer, Nutritional Coach, and England Athletics-trained Running Coach, Graham doesn’t just work with the fit and healthy — he specialises in supporting people with complex needs and chronic conditions. With advanced qualifications in GP Exercise Referral, Graham supports those navigating diabetes, obesity, hypertension, osteoarthritis, and other inflammatory conditions — all of which can directly impact fertility.

But Graham’s support goes far beyond the physical. He is also a certified hypnotherapist and Energy Freedom Technique (EFT) practitioner — helping clients release fear, reduce stress, and overcome limiting beliefs that may be holding them back on their fertility journey.

He understands that true health is about the full picture: body, mind, and spirit. And that’s exactly what he brings to the Fertility-Fit programme.

Together with Claire, Graham co-founded Fertility-Fit to create a holistic, evidence-based approach to preconception care. His goal? To help individuals and couples reclaim their health, restore hope, and radically improve their chances of conception — naturally or alongside assisted fertility treatment.

Graham is here to make sure your body is primed, your mindset is strong, and your lifestyle is aligned with one powerful outcome: Bringing your baby home.

We go beyond quick fixes and symptom-chasing.

• Our programme's are the most comprehensive in the UK — combining fertility education, functional movement, mindset support, and meal planning in one place.
• We’re real people. And we’ve seen first hand how transformational the right guidance can be.

If you’ve been trying for a while, if you’re considering IVF, or if you just want to understand your body better before starting your journey — Fertility-Fit is here to walk alongside you.