Preparing the body for pregnancy — before treatment, before guesswork, before giving up
Evidence-led preconception and fertility support for women and couples who want clarity, not clichés.
Fertility-Fit supports women and couples who are trying to conceive naturally or preparing for IVF, particularly after months or years of unanswered questions.
We focus on what often gets missed — hormone balance, cycle health, metabolic health, nutrition, movement and lifestyle factors — to help you optimise your body before the next step is taken.
This is structured, personalised preparation designed to improve your chances of pregnancy and support early outcomes, with expert guidance every step of the way.
Prepare Your Body for Pregnancy — Naturally and Intentionally
Especially designed for women and couples aged 35+
Fertility-Fit supports women and couples who are seeking clarity after repeated setbacks, early losses, or unexplained fertility challenges.
Personalised plans not generic advice
We don’t use one-size-fits-all protocols. Fertility-Fit provides structured, personalised support based on your history, hormones, cycle patterns and fertility goals.
A natural-first approach — before IVF
Fertility-Fit focuses on preparing the body before fertility treatment is considered or repeated, helping you optimise key foundations and make informed decisions about next steps.
Holistic support for both partners
Fertility challenges rarely affect just one person. Fertility-Fit supports both partners, addressing egg health, sperm health, hormones, nutrition, movement and lifestyle factors together.
Our Fertility Pillars
How We Support You
Whether you’re trying to conceive naturally or preparing for IVF, we help you understand why pregnancy hasn’t happened — and what your body needs next.
Our approach supports the whole body to improve your chances of conception and early pregnancy, without unnecessary stress, guesswork, or interventions.
You can work with Fertility-Fit through a structured programme or focused one-to-one support, depending on where you are right now.
💗 Body Balancing: Reset Your Hormones and Cycles
Reduce inflammation. Regulate hormones. Restore cycle health.
We support your body to work with you, not against you — improving hormone balance, ovulation patterns, and the foundations needed for implantation and early pregnancy.
This is about understanding what may be out of sync, and gently bringing the body back into balance.


🧘 Wellbeing: Support Your Mental and Emotional Health
Fertility is more than physical. It affects how you think, feel, and cope.
We support emotional wellbeing, stress regulation, and nervous system balance — helping you feel steadier, clearer, and more supported as you move forward.
A calmer body creates a safer internal environment for pregnancy.
🥗 Nutrition: Eat for Fertility Success
Every bite counts — but perfection isn’t required.
Our science-backed, personalised nutrition support focuses on improving egg health, sperm health, hormone balance, and metabolic resilience — without fad diets, restriction, or food guilt.
Sustainable nutrition that supports fertility now and long term.


🏃 Exercise: Boost Fertility, Not Burnout
Movement should support fertility — not drain it.
We design fertility-optimised exercise plans that improve blood flow, insulin sensitivity, recovery, and hormonal balance, without overtraining or exhaustion.
Realistic movement you can stick with, at the stage of life you’re in.
If you’re unsure which of these pillars matters most for you right now, a discovery call is the best place to start.
No pressure. No obligation. Just clarity.
Meet the Founders: Claire & Graham
Fertility-Fit was created to help women and couples prepare their bodies for pregnancy — before treatment, before guesswork, and before repeated disappointment.
Our work is evidence-led, professionally guided, and focused on optimising fertility for both partners, whether pregnancy is being pursued naturally or alongside IVF.

Claire Eyre
Midwife & Preconception Health Expert
Claire is a midwife and preconception health expert who has supported many women through pregnancy following complex fertility journeys. Alongside those pregnancies came the stories that stayed with her — years of trying, failed IVF cycles, early loss, and unanswered questions before conception.
Time and again, Claire saw the same gap: women reached pregnancy having done everything possible to get there, yet very little had focused on preparing the body beforehand. Her work now centres on helping women and couples optimise hormones, cycles, metabolic health and lifestyle factors before pregnancy is attempted again — whether naturally or alongside IVF.

Graham Eyre
Certified Nutritional Coach & Personal Trainer
Graham is a certified nutritional coach and qualified personal trainer who specialises in how nutrition, movement and stress physiology influence long-term health. Through his work, he repeatedly saw the same connections emerge: blood sugar balance, inflammation, recovery and fitness all play a meaningful role in fertility outcomes.
Together, Claire and Graham created Fertility-Fit — a science-led, whole-body approach designed to prepare both partners for pregnancy, naturally and intentionally.
Why Fertility-Fit Exists
Right now, 1 in 6 couples in the UK experience fertility challenges, and IVF success rates remain around 20%.
What’s often missing is preparation.
Fertility-Fit exists to optimise the body before pregnancy is attempted. Through expert-led exercise, nutrition and preconception coaching for both partners, we help you take back control, understand what matters most, and create the strongest possible foundation for pregnancy.
Real Journeys. Real Progress.
“Understanding what my body needed and having someone I could ask any questions I had made a huge difference - I had a specialist midwife in my pocket and it helped prepare me for my consultant appointments.”
— Lucy
“This was the only programme that really got to the route cause of the problem.”
— Catherine & Stuart
“We didn’t feel pushed into treatment. We felt prepared.”
— Kerry & Nic
If you’re ready to explore your next step, a discovery call is the best place to start.
No pressure. Just clarity.
